<All Case studies
Tillamook
THEIR CHALLENGE
Tillamook is beloved in the Northwest, and as it steadily moved into more markets, the brand wanted to boldly introduce itself to new customers while maintaining the character local fans know and trust. They needed writing that speaks for—and sounds like—the co-op of dairy farmers who started the brand.
Our approach
Grounding ourselves in the sense of pride a farmer feels when showcasing their goods at the market, we wrote in a voice that’s unmistakably Tillamook: Clear, plainspoken, and enthusiastic about the quality of food they’re providing.
The Result
Writing that helps Tillamook set itself apart from competitors. With a voice that sounds like a real person talking, Tillamook copy is rich with character and humor—having serious fun with their boldly delicious food (and even going viral via pop stars).
